BUXOM WILDLY WHIPPED LIGHTWEIGHT LIQUID LIPSTICKS

Buxom Cosmetics launched a new liquid lipstick formula called the Wildly Whipped Lightweight Liquid Lipsticks($21 each for5 ml/0.18 fl oz). These are indeed very lightweight in feel with a whipped texture that has a soft velvety matte finish. Unlike most matte finish lip products though, it doesn't feel matte at all, but rather has a cushiony soft moisturizing feel almost like a balm. I personally do not like matte finish lipsticks or matte liquid lipsticks because I find them drying in formula, make the lips look wrinkled because of the intense pigment and the colors usually darken or look dusty once they've dried. There are few exceptions with really good matte formulas I am willing to wear including Charlotte Tilbury Matte Revolution, Anastasia liquid lipstick and Tatcha Kyoto Red - the Buxom Wildly Whipped formula also now falls into that category.

There are 12 shades total that come in a wide range from neutrals, to reds, corals, plums and pinks. All the shades offer full coverage with a single stroke although to cover the entire lip and get application precise around the edges I like to swipe a few times to apply. The tips come with a beveled sponge which makes application easy (I really appreciate well-designed applicators). They do have a plumping formula to make the lips look full, but they don't tingle like the Full On Lip Polishes or Lip Creams (several shades swatched here). I liked that they did not dry out my lips and the days after swatching and test wear - my lips did not show any signs of peeling or flaking. Lasting power is medium - I would say they last for a few hours as long as you don't snack, drink or touch your lips. There will be color transfer if your lips touch anything - but other than that they do stay fresh looking for a relatively long time.

Most of the shades have very smooth streak-free coverage. I found the darkest shade Criminal to be very patchy but dark shades can be hard for me to wear because the contrast makes it where if any of my natural lip shows through - it really shows through. As soon as I saw all the corals reds I thought they would all look the same, but after swatching them I really do see the difference in undertone. Some are deeper or brighter, others have more pink or orange undertone. If you like reds - there are quite a few options to choose from.

My top picks and favorites are Devious Dolly, Instigator, Centerfold and Lover. They're all on the bold side but I like that there are wearable shades mixed in for the neutral lip lover. I've been reaching for Devious Dolly a lot because I think it's conservative enough for everyday wear but has enough color and pigment in it that makes it more fun than the everyday pink nude or neutral.